I knew from the moment of the lockdown that any briefs would be much trickier to carry out, even if they were adapted to the new working conditions.
That being said, I’m not sure how I can even carry this brief out.
The client we are working for, LensLife, is ‘an image-centric communications platform’ which is ‘designed to assist creatives to collaborate on visuals while working remotely’.
It operates as an iOS app as well as a cloud-based web client, where the image is prioritised.
It is targeted for millennials (18-34), with an emphasis on facilitating collaboration between students and lecturers/tutors, as well as private interactions on ideas, and to act as an interactive portfolio.
This seems promising, and I am keen on this kind of app. I lead to believe this is a more professional form of Instagram, almost.
The client has asked us to assist with the social media marketing strategy by creating five images which can be used on the LensLife Instagram page.
- Illustrate what a photographer’s working from home (WFH) space looks like.
This will be tricky, as I do not have one.
- Capture a moment of pleasure or joy that results from working remotely, which can involve subjects or props of your choosing.
I’m unsure how this will work, because personally, I don’t find pleasure or joy in working from home.
- Illustrate our product in context on a phone, in an attractive home office environment, or surrounded by props that are associated with remote working.
- One photograph illustrating the sustainability benefits of our app, which draws attention to the amount of paper printing that can be avoided by using the product.
These two are likely the easiest ones to complete.
- Illustrate how our product can be used to develop and sustain a creative network.
Without access to other people, this will be next to impossible apart from simulating a Zoom call.
Further from this, we will work alongside LensLife to assist with the development of the app, which I imagine will be fairly fun.
Ryan Trower 